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Player feature graphic — Ian Diaz, League MVP, El Camino Wildcats.

Case studies

The work, minus the names

Some of the best work here belongs to clients who'd rather not be named. The work is real and the details are described exactly as they happened — the name is the only thing missing, and it's missing on purpose.

Book a consultationSee named work

Why no names

Some of the best work here belongs to clients who'd rather not be named — programs mid-transition, brands that haven't announced, and people who simply don't want their business on someone else's website. The work is real and the details are described exactly as they happened. The name is the only thing missing, and it's missing on purpose. Ask on a call and, where the client allows it, I'll tell you.

The named work — El Camino Wildcats, Our Way Basketball, Longhorns Basketball and more — is on the portfolio.

01

One mark, everywhere it has to live

Brand Identity · Competitive program · Client name withheld by agreement

  • Primary mark & monogram
  • Color & type system
  • Uniform / kit direction
  • Written brand guidelines

Named work in the same category

Flames of Fire — Church Brand — Glory Tabernacle ChurchGlory Tabernacle ChurchFlames of Fire — Church BrandPixxie Picnics — Logo Suite — Pixxie PicnicsPixxie PicnicsPixxie Picnics — Logo Suite

The constraint

The identity had to survive its worst-case reproduction, not its best one. The same mark needed to read embroidered at chest size, printed one-color on a practice tee, and cropped square for an avatar. It also had to be handed to volunteers who would use it for years without me in the room.

The call I made

They came in asking for an illustrated mascot. I built the monogram first and made the mascot a secondary mark. An illustrated character is the piece everyone loves in the presentation and nobody can stitch — leading with it would have meant a redraw inside a season. I'd rather lose the first reveal than rebuild the system.

What changed

  • One file set covers stitching, print, and screen, so nobody has to guess which version to send.
  • The mark reproduces at practice-tee scale without being redrawn.
  • Written guidelines mean the identity holds when someone other than me makes the next graphic.

02

A season covered on a schedule

Sports Media · High school program · Client name withheld by agreement

  • Game-day graphics across the season
  • Player feature pieces
  • Senior Night commemorative work
  • Social cutdowns

Named work in the same category

Senior Night — vs Vista — El Camino WildcatsEl Camino WildcatsSenior Night — vs VistaPlayoff Game — vs Torrey Pines — El Camino WildcatsEl Camino WildcatsPlayoff Game — vs Torrey PinesOut Work — Our Way BasketballOur Way BasketballOut Work

The constraint

The calendar wasn't negotiable. Games land when the league says they land, and a recap that posts two days later isn't a recap. Everything had to be produced against somebody else's schedule, by one person, without the standard sliding by February.

The call I made

I built the templates and the naming system before I built the first graphic. Bespoke every week looks better in week one and collapses by week six — the program needed something that still worked on a Tuesday after a road loss. I also pulled Senior Night into production early, in the quiet part of the season, because it's the piece families keep and the worst possible thing to rush.

What changed

  • Game-day pieces go out on a repeatable turnaround instead of a scramble.
  • Senior Night was finished before the week it was needed, not during it.
  • The season exists as a consistent archive rather than a folder of one-offs.
  • Staff can run the routine pieces without me, which was the point.

03

Something the family keeps

Editorial & Team Store · Youth program · Client name withheld by agreement

  • Season editorial piece — a printed program magazine
  • Player and team photography
  • A timed team store window
  • Fulfillment through Shopify and Printify

Named work in the same category

Summer League — The Journey — Longhorns BasketballLonghorns BasketballSummer League — The Journey

The constraint

Volunteer-run, no staff to hand a system to, no appetite for inventory, and an audience of families who would judge the whole thing by whether their kid looked good in it. Everything had to work with nobody on their side administering it.

The call I made

They wanted the store open all season. I capped it at one window. An always-open store looks generous and quietly becomes an unmanaged storefront — orphan orders, stale sizes, and a volunteer answering shipping questions in June. Batching into a window keeps production honest and pricing fair. I also spent the budget on photography before print upgrades: heavier paper doesn't fix a picture nobody wants.

What changed

  • Every family came away with a physical keepsake from the season instead of a link.
  • The store opened, closed, shipped, and settled in one clean cycle with no inventory carried by the program.
  • No volunteer had to administer a storefront at any point.

Start here

Yours would be next

Tell me what you're building. If your name stays off the site too, that's a term we agree up front — not a favour you have to ask for later.

Book a consultationSee the process