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FitTechGuru
A basketball dropping through the net under arena lights, crowd blurred in the dark behind it.

Services

Everything the program is known for.

Brand, media, gear, sites, and systems — the whole visual and digital identity of a team or a business, built to one standard by one operator. Take one service or the whole stack.

What we do

One studio, one standard, eight ways in

Most clients start with the one thing they need most and expand once the standard is clear. Nothing here is off a shelf — every engagement is scoped around the program, the team, or the brand in front of it.

Start a project
Jerome Smith, founder of FitTechGuru, in a creative studio portrait.

01

Brand Identity

The mark, the system, the standard.

The visual identity a program is known for — designed to a standard, not a template. Logos and monograms, color and type systems, and the uniform and kit direction that ties it all together on and off the field.

  • Logo & monogram
  • Color & type system
  • Uniform / kit direction
  • Brand guidelines
Start a brand identity project
A basketball dropping through the net under arena lights, crowd blurred in the dark behind it.

02

Sports Media

Content built for the feed and the film room.

Season-long content that keeps a program visible and a brand present. Game-day and campaign packages, social-ready cutdowns, and the hype and recap pieces that carry the moment past the final whistle.

  • Content packages
  • Social cutdowns
  • Hype & recap edits
  • Season coverage
Start a sports media project
Coastal bridal portrait from a FitTechGuru photography session.

03

Photography

Editorial sports photography, shot to a pro standard.

Real athletes, real emotion, cinematic light. Game-day action, portraits, campaign and editorial frames, and clean product shots for gear and merch — composed to look like the level you're chasing.

  • Game-day action
  • Athlete portraits
  • Campaign & editorial
  • Product & gear
Start a photography project
An athlete mid-session under low studio light.

04

Videography

Cinematic film that carries the moment.

Story-driven video with the weight of the moment behind it. Hype films that set the tone, recaps that keep it, feature and story films that build the brand, and recruiting reels that get an athlete seen.

  • Hype films
  • Recaps
  • Feature / story films
  • Recruiting reels
Start a videography project

05

Websites

Sites built as carefully as everything else we make.

Fast, responsive, accessible sites for programs, athletes, and businesses — built on the same standard as the rest of the work, so the digital front door matches the brand behind it.

  • Program & team sites
  • Athlete / personal sites
  • Business sites
  • Landing pages
Start a websites project
The FitTechGuru team together on the gym floor.

06

Team Stores

Turnkey stores a team can actually run.

Online stores set up so a team, school, or club can sell gear with zero overhead. Product curation, fulfillment handled through Shopify and Printify, and launch support to get the first order in the door.

  • Store setup
  • Product curation
  • Fulfillment (Shopify · Printify)
  • Launch support
Start a team stores project
A ball sitting on the center line of an empty pitch at dusk, goal standing in the distance.

07

Merch & Print

Apparel and print without the print-shop look.

Gear made to a design standard and produced to hold up. Apparel, posters and prints, stickers and small goods, and commemorative Senior Night pieces for the moments a season is remembered by.

  • Apparel
  • Posters & prints
  • Stickers & small goods
  • Senior Night
Start a merch & print project

08

AI & Automation

Systems that do the work of ten.

The leverage side of the studio. Workflow automation, content systems, and custom tools that let a program or a small business run like a bigger one — plus straight-talk consulting on where automation actually helps.

  • Workflow automation
  • Content systems
  • Custom tools
  • Consulting
Start a ai & automation project

How it works

From first call to final file

A straight line, one operator, no chain of hands to wait on.

  1. Discovery

    Start a project and we talk. Goals, audience, timeline, and the moment you're building toward — before anything gets made.

  2. Scope

    A clear scope and estimate: exactly what gets delivered, to what standard, and what it takes. No surprises later.

  3. Build

    The work gets produced to spec — one operator accountable end to end, with checkpoints so you're never guessing where it stands.

  4. Launch

    Files, stores, and systems handed off ready to run, along with what you need to keep running them yourself.

Questions

Before you reach out

How does a project start?

Start a project and send a short note about what you need. We follow up to book a discovery call, then scope the work and send an estimate before anything is built.

How is pricing handled?

Per project, scoped after discovery. There's no off-the-shelf price list because no two programs are the same — you get an estimate built around what you actually need, not a package you have to fit into.

Can I book just one service?

Yes. Take one service or combine several. Most relationships start with a single project and grow from there once the standard is clear.

Who do you work with?

Coaches, athletes, programs, schools, clubs, local businesses, and creators — from high school and club levels up. If you care about quality and you're building something, you're the client.

Do you work remotely?

Remote by default. Shoots, game-day coverage, and on-site work are arranged by project depending on location and scope.

Who owns the final work?

You do. Final files and assets are handed off to you, with ownership and usage terms spelled out in the scope up front — no ambiguity, no hostage files.

Start here

Tell us what you're building

One service or the whole stack — send the details and, if it's a fit, you'll be working with the person who does the work.